The WhatsApp Business API, explained for India
The official way for businesses to send and automate WhatsApp at scale. Here's what the API is, how to get it, what Meta charges — and how IndiSell Reach connects your own number with zero markup.
Official WhatsApp Cloud API · zero markup on Meta charges
What the API gives you
The official Cloud API, without the developer project.
Your own number, official access
Connect your own WhatsApp Business Account on Meta's Cloud API in one click — no unofficial or grey-route sending that risks a ban.
Send at scale
Broadcast Meta-approved templates to opted-in segments with per-message delivery status — far beyond the WhatsApp Business app's limits.
Automate & integrate
No-code bots, keyword auto-replies and an AI agent, plus store and webhook integrations that sync contacts and orders.
Green-tick ready
A verified business profile and display name — Reach walks you through Meta's business verification and the official process.
Conversation pricing, passed through
Meta bills per conversation by category (marketing, utility, authentication, service). Reach passes those charges through at cost — zero markup.
Team inbox included
The API alone is plumbing; Reach adds the shared inbox, campaigns, automation and reporting that make it usable day to day.
How to get the WhatsApp Business API
Pick a provider
Choose a platform on the official Cloud API (like IndiSell Reach) — you don't build against Meta directly.
Connect your number
One-click Meta signup links your WhatsApp Business number and Business Account.
Verify your business
Complete Meta's business verification for higher limits and a verified display name.
Send & automate
Create templates, import opted-in contacts, and launch campaigns, bots and the AI agent.
Frequently asked.
What is the WhatsApp Business API?
It's Meta's official interface for businesses to send, receive and automate WhatsApp messages at scale — distinct from the free WhatsApp Business app. It powers broadcast campaigns, chatbots, shared team inboxes and integrations. You access it through a provider like IndiSell Reach rather than building against Meta directly.
How much does the WhatsApp Business API cost in India?
There's no per-message fee from WhatsApp for the app itself; Meta charges per conversation by category (marketing, utility, authentication and service), and rates vary by country. On top, a provider charges a software fee. IndiSell Reach charges a flat software fee and passes Meta's conversation charges through at cost with zero markup.
How do I get the WhatsApp Business API for my business?
Sign up with an official provider, connect your own WhatsApp Business number through Meta's one-click signup, and complete Meta's business verification. With IndiSell Reach the connect flow walks you through it — no developer project or long approval wait.
Is the Cloud API the same as the WhatsApp Business app?
No. The WhatsApp Business app is a free phone app for small businesses with tight sending limits. The Cloud API is the official platform for sending at scale, automation and team collaboration — which is what marketing and support on WhatsApp require.
Put WhatsApp to work
Connect your number, import your list, and send your first campaign today — free to start.