WhatsApp broadcast campaigns that don't get you banned
Bulk WhatsApp messaging done the right way — Meta-approved template messages to opted-in contacts on the official WhatsApp Business API, not grey-route sending that gets numbers blocked. Scheduled, segmented, and tracked to the message.
Official WhatsApp Cloud API · zero markup on Meta charges
A WhatsApp broadcast is a single message sent to many customers at once — a new-drop announcement, a festive sale, a back-in-stock alert, a win-back offer. In India it is the single highest-attention marketing channel a D2C store has: WhatsApp messages are opened within minutes, where a promotional email often goes unread. That reach is exactly why it has to be done carefully.
There are two ways to send bulk WhatsApp, and only one of them is safe. Unofficial 'bulk sender' tools blast messages from an ordinary number and routinely get that number banned by Meta — often within a few campaigns. The official WhatsApp Business API instead sends Meta-approved template messages to contacts who opted in, on your own verified Business number, with delivery reported per message. IndiSell Reach only sends the compliant way.
The practical difference is that a compliant broadcast keeps working. Your number stays healthy, your templates keep getting approved, opt-outs are honoured automatically, and every campaign is measurable — so you can build a repeatable revenue channel rather than a one-off gamble that risks the number your whole business runs on.
Everything a broadcast campaign needs
From one drop to a festive sale — reach the right list at the right moment, safely.
Meta-approved templates
Build a template once, get Meta approval, and send it to a segment — with buttons, media and variables. This is the only way to send at scale without risking your number.
Smart segments
Target by tag, last order, city or lifecycle stage. Opt-outs are removed automatically, so every send stays compliant.
Scheduled & tracked
Queue a send for the right moment and watch delivered, read and failed per message — no more guessing whether a campaign landed.
Official API, no grey route
Every broadcast runs on your own number on Meta's official Cloud API. No unofficial bulk senders, no ban risk.
Replies land in a shared inbox
When a broadcast sparks a conversation, it lands in the team inbox with order history inline — a campaign becomes a sale, not a dead end.
Zero markup on Meta charges
Meta bills your own number for conversations at cost — Reach never adds a per-message fee. A flat software fee is all you pay us.
From list to live campaign
Connect WhatsApp
One-click Meta signup links your own WhatsApp Business number on the official Cloud API.
Build a segment
Sync customers and orders or import a list, then filter to the opted-in contacts you want to reach.
Get a template approved
Compose your message with variables, media and buttons and submit it to Meta for approval.
Schedule & measure
Queue the send, then watch delivery and read rates and reply from the shared inbox.
Why grey-route senders get numbers banned
Meta actively detects and bans numbers used for unofficial bulk sending. Understanding the line between the two keeps your number — and your customer list — safe.
Opt-in is the rule
Marketing templates may only go to contacts who agreed to hear from you. Reach tracks consent and strips opt-outs from every send automatically.
Templates, not free text
Bulk marketing must use a Meta-approved template. Reach walks you through approval so campaigns send reliably instead of being throttled or blocked.
Quality rating matters
Meta scores your number on how recipients react. Good targeting protects that rating; spraying a cold list destroys it. Segmentation keeps the rating green.
What turns a broadcast into orders
Deliverability is the floor, not the goal. The campaigns that actually drive revenue share a few traits — all of them built into Reach.
Tight segments
A relevant message to 2,000 people beats a generic one to 20,000. Filter by tag, last order, city or lifecycle stage before you send.
A reason to tap
Buttons, media and a clear offer turn a read into a click. Templates carry all three, with variables that personalise each message.
A place to reply
When a campaign sparks a question, the reply lands in the shared inbox with order history inline — so a broadcast becomes a conversation, then a sale.
Frequently asked.
What is a WhatsApp broadcast?
A WhatsApp broadcast is a bulk message sent to many contacts at once. On the official WhatsApp Business API it means a Meta-approved template message sent to opted-in contacts — not the informal 'broadcast list' in the consumer app, and not grey-route bulk sending. Reach sends broadcasts on your own number through the official API, so they scale without risking a ban.
Is bulk WhatsApp broadcasting safe — will my number get banned?
It is safe when done the right way: Meta-approved templates, sent only to opted-in contacts, on the official WhatsApp Business Cloud API, with opt-outs honoured automatically. Numbers get banned when stores use unofficial bulk senders or message people who never opted in. Reach enforces the compliant path, so your number stays healthy.
How much does a WhatsApp broadcast cost?
Two parts: a flat software fee to Reach, and Meta's own per-conversation charge for each marketing conversation, which varies by country and category. Reach passes Meta's charge through at cost with zero markup, so a campaign costs Meta's rate times your recipients — nothing added on top.
Can I schedule broadcasts and see who received them?
Yes. Schedule a send for any time, and track delivered, read and failed status per message so you know exactly how the campaign performed. Contacts who reply move into the shared inbox for follow-up.
Does it work with Shopify and WooCommerce?
Yes. Connect Shopify, WooCommerce, IndiSell or a webhook and your customers and orders sync in, so you can segment broadcasts by what people actually bought. Reach also works standalone with an imported, opted-in list.
Put WhatsApp to work
Connect your number, import your list, and send your first campaign today — free to start.