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IndiSell
Built for Indian D2C on Shopify

The 1-click checkout that converts.kills RTO.wins carts back.feeds your ads.

OTP-verified checkout with prefilled addresses, Smart COD risk control, abandoned-cart recovery and server-side ad conversions — one widget, installed on your Shopify store in minutes.

20-minute walkthrough on a private preview of your store — no commitment. Or just explore the features.

Built for Indian D2C on Shopify No theme edits Your gateways, your money Live in a day
⚡ 18s average checkout
🛡️ Smart COD · risk 12 / 100
📈 Conversion synced to Ads

Plays with the stack you already run

ShopifyRazorpayPayUCashfreePhonePeBulkpeGoogle PayPaytmGoogle AdsMeta CAPIGA4WhatsApp BusinessMSG91Shiprocket
0
theme edits to install

One OAuth approval — the script wires itself.

0
product surfaces

Checkout, COD risk, offers, recovery, analytics, shipping, studio, platform.

0
payment gateways

Razorpay, PayU, Cashfree, PhonePe, Bulkpe — your accounts.

~0
day to go live

Install, style, test on a private link, flip the switch.

Where the needle moves

Four numbers this widget exists to change.

Every surface — checkout, Smart COD, offers, recovery, conversions — pushes one of these in the right direction.

Checkout completion

Fewer fields, OTP login and prefilled addresses mean more started checkouts actually finish.

Prepaid share

UPI-first ordering, prepaid discounts and partial-COD steadily shift orders off cash.

RTO rate

Risk-scored COD, pincode gates and pre-dispatch confirmation stop returns before shipping.

Recovered revenue

Verified phones turn abandoned carts into WhatsApp conversations with one-tap resume.

Trend lines are directional illustrations, not customer data — how far each moves depends on your category and COD mix. Ask for pilot benchmarks in the demo.

The control room

One dashboard runs it all.

Orders with live risk scores, funnel and revenue in IST, recovery journeys, offers, refunds and team roles — everything this site describes, operated from one place.

Risk score on every order Funnel & revenue in IST Refunds without leaving the page Roles & audit log built in
Convert

A checkout shoppers finish.

  • Phone-first login. OTP on SMS or WhatsApp — no passwords, no guest-form fatigue.
  • Network address book. A shopper verified on any IndiSell store gets their saved addresses everywhere.
  • UPI-first payments. UPI intent, scannable QR, cards, netbanking, wallets — your own gateway accounts.
  • Trust built in. Delivery ETA, free-shipping bar, coupons in-flow, order notes, GST invoice field.

Industry studies put Indian e-commerce cart abandonment near 70% — most of it at the address form.

Welcome back! 👋
Verified · +91 98765 43210
Aarav Shah Home

12 MG Road, near Trinity Metro, Bengaluru 560001

Proceed to pay
✓ OTP on WhatsApp
⚡ Address prefilled from the network
18s to paid
Protect

Smart COD that says no for you.

  • Risk score 0–100. Network order history, address quality, velocity and location signals on every COD attempt.
  • Graduated actions. Allow, require partial-COD advance, or block — per risk band, value cap and item cap.
  • Geography & product gates. Block pincodes, states, products or whole collections that keep coming back.
  • NDR rescue + simulator. Save stuck deliveries before they become RTOs; test any rule change before shoppers feel it.

Around a quarter of COD shipments in Indian D2C come back as RTO — each one costs shipping both ways plus the blocked stock.

COD attemptIllustrative
+91 76xxx xx884
2 RTOs on network · 3rd COD today
78
✗ Serial-returner pattern matched✗ Same-day COD cap reached
Partial COD — ₹100 advance
🛡️ Pincode 8434xx → prepaid only
✓ Repeat buyer → COD allowed
Grow

Offers, recovery and upsells that pay rent.

  • Offer engine. Coupons, BXGY, free gifts over ₹X, prepaid discounts — auto-applied when eligible.
  • Cart recovery journeys. WhatsApp → SMS → email sequences with your approved templates and live cart variables.
  • COD confirmation. Confirm COD orders on WhatsApp before dispatch; cancellations feed the risk engine.
  • AI upsell rail. Frequently-bought-together recommendations mined from your own order history.

Most shoppers hunt for a coupon before paying — an engine that auto-applies the best one keeps them in your checkout, not in a new tab.

FLAT20Best offer — auto-applied

You saved ₹240 on this order

Frequently bought together
🧴
Niacinamide Serum
₹449 ₹549
Add
Cart recovered · ₹1,198
💳 Extra 5% off on UPI
The switch

Same store. Different physics.

WithoutWith IndiSell
Checkout 3–4 minute guest form; typos, drop-off, rage-quits OTP + prefilled address — seconds to pay
COD orders Accept blind, ship, hope it delivers Risk-scored first: allow, take an advance, or block
Abandoned carts Anonymous sessions you can't contact Verified phones on WhatsApp, one-tap resume links
Ad platforms COD revenue invisible to Google & Meta Server-side uploads, hashed identity, cancel retractions
Operations Spreadsheets, tickets and guesswork Refunds, GST invoices, roles and audit log in one place
Measure

Your ads finally see COD revenue.

Client pixels miss what matters in India. IndiSell uploads conversions server-side — Google Ads offline conversions, Meta CAPI and GA4 — with enhanced (hashed) identity, deduped against your pixels, and retracted when a COD order cancels.

Enhanced conversions

Hashed email + phone attached to every conversion for match rates pixels alone can't reach.

Full-funnel analytics

Drop-off flow, cohorts, payment-method mix, discount performance and exit surveys — per day, in your timezone.

Owned channels

WhatsApp and SMS built in — OTP, order confirmation and recovery from one place, your templates.

Funnel → server-side uploadsIllustrative
Checkout opened
100%
OTP verified
82%
Address done
74%
Reached payment
63%
Order placed
47%
Google Ads
purchase + begin-checkout, enhanced
Synced
Meta CAPI
server events, deduped by order id
Synced
GA4
Measurement Protocol
Synced
Built to be trusted

The parts you don't see, done right.

A checkout handles your money, your customers and your data. Here's how IndiSell treats all three.

Money never stops here

Payments run through your own gateway accounts and settle directly with you. IndiSell never holds a rupee.

Your data, guarded

Gateway and messaging credentials stored encrypted, role-based team access, OTP rate caps, and an audit log of every change.

No lock-in, ever

One click turns the widget off and Shopify's native checkout is back instantly. Your orders stay in Shopify either way.

India-first by design

UPI-first payments, WhatsApp-native messaging, GST invoices, IST reporting, pincode-level logistics rules.

Every order is a real Shopify order — your apps, reports and fulfilment keep working untouched.

Why it works

Born inside a real D2C store, not a pitch deck.

IndiSell started as the in-house checkout of a live Indian D2C storefront — processing real orders, eating real RTOs, arguing with real couriers. Every rule in the risk engine, every recovery touch and every dashboard screen was shaped by running a store, then productised. You get the tool the operators built for themselves.

Battle-tested on live orders Tuned on real RTO outcomes Run by operators, daily
Voices of merchants

What running on IndiSell feels like.

Early partners are putting numbers on the board right now — their words land here as they go on record.

Partial COD changed the maths for us — risky orders now pay an advance instead of being refused, and RTO stopped eating the margin.

NNayan DhananiFounder, D2C brand

Checkout went from a four-minute form to a tap. Returning buyers don't even type an address — you watch the funnel change shape.

PPriya NairE-commerce lead

The first week of server-side conversions, our Ads account finally saw COD revenue. Bidding got smarter without us touching a campaign.

RRohan GuptaPerformance marketer

Quotes shown are illustrative samples until our first partners go on record — we don't publish invented reviews.

Every vertical

Built for how your category actually sells.

Same widget, different levers — each kind of store leans on a different part of the toolkit.

Beauty & skincare

Repeat buyers reorder in one tap — saved address, saved method.

Fashion

Returns-heavy COD gets risk-scored and confirmed before dispatch.

Food & FMCG

Low AOV? Free-above nudges and BXGY stretch every cart.

Wellness

Trust-first buyers — OTP identity and COD with guardrails.

Electronics

High tickets ride prepaid discounts and partial-COD advances.

Jewellery

High value, zero tolerance — verified phones and prepaid-only gates.

Home & living

Bulky shipping priced right with zones, tiers and profiles.

Kids & baby

Gift-heavy orders with WhatsApp updates parents actually read.

Go live

Installed before your chai gets cold.

  1. 1

    Connect Shopify

    One OAuth install — the widget script, webhooks and store settings wire themselves.

  2. 2

    Test safely

    A private preview link runs the real checkout for you only; shoppers keep seeing Shopify's.

  3. Flip the switch

    Go live when you're ready. Switch back any time — your store, your call.

Prefer a walkthrough? Book a demo →

FAQ

Questions, answered.

Is IndiSell a payment gateway?

No — it's the checkout layer on top. Payments run through your own gateway accounts (Razorpay, PayU, Cashfree, PhonePe, Bulkpe); IndiSell orchestrates them and never holds your money.

Do I need to change my Shopify theme?

No. One script install via OAuth — no theme edits, no code. Uninstall restores Shopify's native checkout instantly.

Whose payment gateways does it use?

Yours. Connect your own Razorpay, PayU, Cashfree or PhonePe account — money settles directly with you, we never touch it.

How does Smart COD decide?

A 0–100 risk score built from network order history, address quality, velocity and location, combined with your own rules — value caps, pincode/state blocks, product gates and per-customer overrides. You can simulate any decision before it goes live.

What about my existing pixels?

Keep them. IndiSell dedupes its server-side uploads against your client pixels by order id, so nothing double-counts.

Does it work for COD-only stores?

Yes — checkout, recovery, COD confirmation and RTO control all work without a single online-payment gateway.

How is pricing structured?

Pay-per-order or a monthly plan with commission — set per merchant. See the pricing page, or talk to us for volume terms.

More questions? Browse the full FAQ →

Redefine your checkout.

See it live on your own store — a private preview link runs the real checkout for you before a single shopper sees it.

See it on your store
20-min walkthrough · no commitment
Book a demo