Turn Click-to-WhatsApp ads into sales
Point your Facebook and Instagram ads at a WhatsApp chat, and let an AI agent qualify and convert in the moment. CTWA is the fastest-growing acquisition channel for Indian D2C — and it usually beats a landing-page form.
Official WhatsApp Cloud API · zero markup on Meta charges
CTWA, end to end
From the ad click to the paid order — in one conversation.
Ad click → live chat
A Meta ad opens a WhatsApp conversation with your business — one tap, no landing page, no form to abandon.
AI agent qualifies instantly
The AI sales agent greets, answers product questions and qualifies the lead the second they arrive — day or night.
Higher conversion than forms
Reply rates on CTWA typically beat landing-page form-fills at the same ad spend — the shopper is already in a conversation.
Full context captured
Every CTWA lead lands in the shared inbox with the ad it came from, so agents follow up with context and nothing leaks.
Nurture & recover
Didn't buy yet? Sequence follow-ups, share the checkout link, and recover the conversation like an abandoned cart.
Attribution & reporting
See which ads drive chats and orders, so you can put spend behind the CTWA creative that actually converts.
Launch a Click-to-WhatsApp campaign
Connect WhatsApp & Meta
Link your WhatsApp Business number and Meta ad account on the official Cloud API.
Build the ad
Create a Facebook or Instagram ad with a 'Send message' (WhatsApp) call-to-action.
Set the welcome flow
Configure the AI agent or a bot flow to greet, qualify and answer on first message.
Convert & follow up
Close in chat, share checkout links, and sequence follow-ups from the shared inbox.
Frequently asked.
What are Click-to-WhatsApp ads (CTWA)?
A Click-to-WhatsApp ad is a Facebook or Instagram ad whose call-to-action opens a WhatsApp conversation with your business instead of sending the shopper to a website. It collapses 'saw the ad' to 'started a conversation' into a single tap, which is why reply rates tend to beat landing-page form-fills.
Why do Click-to-WhatsApp ads convert better?
Because there's no landing page or form to abandon — the shopper lands in a conversation, and an AI agent or a person can answer, qualify and share a checkout link immediately. In India, CTWA is the fastest-growing acquisition channel for D2C for exactly this reason.
How does IndiSell Reach handle CTWA leads?
Every Click-to-WhatsApp lead arrives in the shared inbox, tagged with the ad it came from. The AI sales agent can greet and qualify instantly, a bot flow can route them, and agents follow up with full context — then recover the conversation later if they don't buy on the first message.
Do I need the WhatsApp Business API to run CTWA?
You need a WhatsApp Business number connected to run the ads and automate replies at scale; IndiSell Reach connects your own number on the official Cloud API. Meta's per-conversation charges apply and are billed to you at cost, with zero markup from Reach.
Put WhatsApp to work
Connect your number, import your list, and send your first campaign today — free to start.